Time 100: Kendrick Lamar

CgrQDUIU4AAYyOQThe first time I heard To Pimp a Butterfly was on a crowded plane heading to Jackson, Miss. With headphones on, there I was, bobbing my head and having audible conversations with myself because that album made me feel—moved and troubled, challenged, uplifted, angry, skeptical and raw. Far from creating “conscious rap,” Kendrick Lamar has evolved a new genre of movement music that asserts no answers but raises hard questions and brings us together to take them on.