Los Angeles based women’s eyewear brand, Eyelust, has officially launched its e-commerce store. After a couple months of buzz building, the brand has released its debut collection with 10 fashion forward styles in a variety of fun, vibrant color ways.
The brand is helmed by Monica Lin and Kiona Stowers, two young fashion industry veterans who became best friends while working at a men’s apparel brand. The duo is set on accomplishing one thing with Eyelust: to help every woman build the ultimate eyewear wardrobe at an affordable price.
The debut collection showcases eyewear wardrobe staples, including styles like ‘Alpha’, ‘Off Duty’, and ‘Vice’. The pieces are beautifully designed and come in a variety of frames and colorways that cater to all face shapes.
“Sunglasses aren’t just for the summer – they’re key style pieces for women year round. No outfit is complete without the perfect pair of sunglasses.” — Kiona Stowers
In just a few months, the brand has already garnered over 20,000 followers on Instagram and received press coverage from the likes of Huffington Post, Revolt TV, and Dash Radio. The Eyelust team also made it a point to showcase diversity in their model selection, as seen with the debut lookbook (shot by Mike Le), featuring Kehaulani Sanares and Desma Dooney. The brand will also serve as a platform to highlight inspiring women across the creative industries.
“It’s important to us to work with people that embody a certain spirit: strong, fearless, and do things their own way. We want Eyelust to inspire other young women to pursue their dreams.” — Monica Lin
Armed with industry experience, an established influencer network, and millennial know-how, Monica and Kiona are expected to disrupt an established industry with a fresh voice and youthful perspective. The pair have unique, exclusive collaborations in the works with brands and women that embody the creative spirit of Eyelust.
To shop the Eyelust debut collection, visit www.eyelust.com