As you have seen over the last week, Kendrick Lamar and the TDE crew took over at SXSW this year! This time the performance was at ‘The ILLMORE,’ The video ...
Sage The Gemini and IAMSU! have finally dropped the highly anticipated video for the anthem “Gas Pedal.” I know you all imagined what the video would look l...
Check out Justin Timberlake's newest video entitled "Mirrors” in celebration of the release of his The 20/20 Experience album. The album is available now, and...
Check out the newest episode of Mac Miller & The Most Dope Family! In this episode you can get a small preview of the Pharrell Williams-produced track from Mac...
This time around Abby De La Rosa catches up with Young California & Compton’s very own Problem inside “The Rose Delivery” series. In the video above you c...
Check out the brand new visuals from Khleo Thomas and Chris Batson’s 'AEF' (After Everything Fades) project. This video is entitled "Ride" and you can peep it...
You have heard it on the radio from the Bay to LA, it’s on repeat at every club, and it surly is one of your favorite tracks! Now, we can introduce you to the...
The newest mixtape from Jay Ant has just dropped via Live Mixtapes and Mick Boogie! Click HERE to download the newest 16-track project entitled ‘Blue Money’...
Check out a brand new track from IAMSU! entitled “Ferrari” produced by Traxamillion. You already know this kind of Bay Area combination is deadly so take a ...
Ryan McDermott continues to drop new music from his upcoming mixtape, and this time he has released “No Se” which is set to be an interlude on the project. ...
Tyga has released the second episode in his ‘A Kings Life’ series documenting his process for his “Last Kings” clothing line. In this episode you see Ty...
Check out another, actually better look from Schoolboy Q bringing out Kendrick Lamar for a special performance of “Backseat Freestyle” at Converse’s Fader...
Just the other day Power 106 had T. Mills on the Liftoff show and twitter went crazy about it! His newest single’Loud’ is everywhere so T. Mills and the cre...
Yesterday at SXSW 2013 Problem & Bad Lucc took the stage to perform “Like Whaaat” at Nice Kicks Pool Party. Above you can check out the clip and as you can ...
The Popular Demand Spring release features bold new designs and a clean aesthetic. Along with Spring 1′s new Cheetah Fade and Rose Fade shirts with matching s...
Check out a brand new video where Problem introduces the L-Gang aka the Diamond Lane Music Group! Problem narrates the movement happening with the West Coast an...
The Popular Demand Spring release features bold new designs and a clean aesthetic. Along with Spring 1′s new Cheetah Fade and Rose Fade shirts with matching s...
Watch a Hangout On-Air with hip hop’s biggest newcomer, Kendrick Lamar recorded live from SXSW in Austin, Texas. Check it out and watch as he opens up to fans...
Hit-Boy has officially released the stream, not download of the full-length compilation album entitled ‘All I’ve Ever Dreamed Of.’ Along with his HS87 art...
It's yet again time for another 'WITBUM' aka What's in The Based Update's Mailbox! We got an incredible package from Incipio! So much that the reviews from this...
Mac Miller talks about his new upcoming album Watching Movies with the sound off, he shares with us it's his most personal album and he tells us why. We also go...
