Enlisting Grammy® nominated artist Vic Mensa, UGG® for Men has launched a fall campaign in celebration of its new partnership with Footaction, a national retailer of apparel and footwear lifestyle brands. Equal parts edgy and urban, the campaign captures Mensa’s unique style with four distinct looks shot in and around his hometown of Chicago, Ill. Beginning this month, a curated selection of UGG® for Men (a division of Deckers Brands, NYSE: DECK) will be added to the roster of notable brands sold at Footaction stores and footaction.com.
“I like where the UGG brand is going,” said Vic Mensa. “They’re open to trying new things and really pushing forward. When someone like me wears UGG, it’s kind of like repurposing the brand from its original concept, which was made for surfers. I think it’s dope that they’re taking new perspectives.”
“We are honored to partner with Vic Mensa to launch our relationship with lifestyle retailer, Footaction,” said Alice Hampton, Senior Director of Global PR for UGG. “Vic is an incredible creative talent who brings a unique perspective to our men’s range, which will be sold at Footaction this fall. We could not be more excited to welcome him, and Footaction, into the UGG family.”
Shot in Chicago, Vic Mensa offered a private glimpse into his life by curating a number of personal shoot locations including CRC Studios, which was the location of the final shot. The artist cued up the campaign by enlisting tour photographer Jake Osmun and personal style consultant Zoe Costello. Fans can view the campaign images on both UGG® and Footaction’s websites, social media channels, in store, via digital media and Footaction’s YouTube page: youtube.com/footaction.
“Footaction is very excited to offer our customers a premium assortment of UGG footwear for the fall season,” said Ken Side, vice president, general manager for Footaction. “Launching with Vic Mensa is truly the perfect way to introduce the UGG brand to our fashion-forward consumer.”
Showcasing four UGG® for Men styles, the Vic Mensa for UGG® fall campaign highlights the bestselling Neumel, a fresh twist on the iconic Classic Boot that offers the street-ready versatility of a casual, lace-up chukka with a low pro sole. Also featured is the Butte, a ruggedly refined utilitarian boot that offers signature UGG® warmth and comfort via cold weather technology. Mensa was also seen in the Roskoe, a waterproof boot that features a combination of rich leather and suede with sports duck-toe inspired details. Rounding out the campaign, the best-loved Hannen TL makes an appearance with winter-ready features including premium waterproof leather, sealed seams and a cozy wool interior. Footaction will also carry the Harkley, which is the tall iteration of the best-selling Neumel.
These UGG® for Men styles are now available at select Footaction retail locations nationwide, footaction.com and UGG.com.